Texas State's Chapter of American Marketing Association recently took a field trip to the YETI Headquarters to witness their behind-the-scenes action. YETI is an Austin-based company that has grown over the past 10 years, and not many people get the opportunity to visit their main office. This is our story.

Everyone arrived at the YETI HQ decently early. The visitors building was a very hospitable and welcoming area. It has a bakery and coffee shop downstairs that kept us comfortable prior to our tour. The Headquarters also has a breathtaking view of the Austin Hill Country, along with a modern patio that overlooks it.

We were sweetly greeted in the lobby by our host Savannah who walked us to a conference room. We learned that all the conference rooms at YETI are named after a person, place, or thing that has significantly impacted the company's journey. Everyone's spot was marked with a complementary navy-blue YETI hat and Magazine.

We were given a couple of presentations, first by Haley, who showed us a couple of YETI's videos explaining who they are and their story from the ground up. These were truly inspiring and can be found on their company’s website, We also learned what type of positions are at YETI and what they entail, all of the different departments and how they are all so close to each other. We learned how critical it is to everyone that they stick to their core values. In fact, their core values are the first thing employees see when they walk into work each day. It taught us to be authentic and always remember and act upon our core values, just like AMA reminds us.