How Lady Gaga Solidified Her Role In the Entertainment Industry as a Marketing Mogul

From synth pop to sultry ballads, she’s made her rounds in almost every genre and has marketed her way to legend icon status. Lady Gaga’s impact is what every marketer should strive for; perfect balance of attention-grabbing talent and marketing business acumen.

With over 76 million twitter followers and over 146 million singles sold globally; Lady Gaga has grasped the concept of how to market yourself within the music industry. How does an artist keep their audience engaged? How does an artist keep their loyal fanbase?

Through every era, Gaga has managed to have sold out shows, number one albums, and win awards for her talent. Gaga’s impeccable talent and compassion increases her fanbase as each album is introduced.