Texas State's Chapter of American Marketing Association recently took a field trip to the YETI Headquarters to witness their behind-the-scenes action. YETI is an Austin-based company that has grown over the past 10 years, and not many people get the opportunity to visit their main office. This is our story. Everyone arrived at the YETI HQ decently early. The visitors building was a very hospitable and welcoming area. It has a bakery and coffee shop downstairs that kept us com