Chanel's Marketing Via Instagram

Instagram has become one of the most popular social media outlets in the world. 90 million people check their Instagram once a month, and those 90 million people see thousands of different content every time they look through their feed. The fashion industry knows this and use it to their advantage.


Chanel has 1,042 posts on Instagram and has a total of 26.9 million followers. This is no surprise that a brand like Chanel is this popular on social media. Chanel makes a post about once a week. Each post usually gets over 100,000 likes on each post. This means that 100,000 people see this post and take the time to like it. While this might not seem like much, this is very important to Chanel’s brand and to their marketing team.