Work hard. Put in the hours. Retire early. Most business majors I've met in college have advocated this game plan, emphasizing their desire to get rich quick and limit their time in the office. Those accruing debt in the form of student loans seem especially f...

This week we toured the Austin corporate office of Facebook (FB), a company that has acquired Instagram, Whatsapp, Oculus, and a number of other, smaller organizations in recent years. Despite the numerous brands FB has purchased, the company maintains a stron...

Texas State's Chapter of American Marketing Association recently took a field trip to the YETI Headquarters to witness their behind-the-scenes action. YETI is an Austin-based company that has grown over the past 10 years, and not many people get the opportunit...

March 30, 2018

Texas State Campus Recreation has its own marketing department. Every job in the marketing department, except for the director, is filled by a student. At the Texas State Campus Rec, there are six different jobs in the marketing department. The six different j...

March 28, 2018

Among the fashion and beauty industries, body positivity has soared within the past few years. Actually, is has become a movement in itself. So, what is the body positivity movement? The body positivity movement is a movement that, “encourages people to adapt...

March 26, 2018

Instagram has become one of the most popular social media outlets in the world. 90 million people check their Instagram once a month, and those 90 million people see thousands of different content every time they look through their feed. The fashion industry k...

March 23, 2018

Business includes of a lot of different areas of studies- Accounting, Finance, Management, Computer Information Systems, Sales, and of course, Marketing. But even with a college degree and a wise mind, you still need to present yourself well. Dressing for succ...

March 21, 2018

South by Southwest is a big marketing magnet festival in Austin, Texas. Marketers like Mazda, use creativity and interactive ways of marketing, which works best with the audiences at South by Southwest.


South by Southwest (SXSW) is a mu...

March 1, 2018

From synth pop to sultry ballads, she’s made her rounds in almost every genre and has marketed her way to legend icon status. Lady Gaga’s impact is what every marketer should strive for; perfect balance of attention-grabbing talent and marketing business acume...

February 6, 2018

What does it mean to be vegan? According to the Vegan Society, veganism is, “a way of living which seeks to exclude, as far as is possible and practicable, all forms of exploitation of, and cruelty to, animals for food, clothing, or any other purpose.” A lot o...

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Texas State University | American Marketing Association


601 University Dr, San Marcos, TX 78666

McCoy College of Business | Marketing Department, 4th floor 


Texas State AMA Chapter:

Nick Sandford, President:

© 2018 TXST AMA.

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